You can not start the year without taking a course in your communication activities that conforms to corporate goals. This strategy must have a specific goal and specific objectives and clear, what you get at the end of the year in communication. The overall objective has to do with positioning and generating projected perceptions of target audiences. For the design of your overall corporate communication strategy I suggest the following year plan, that has given me excellent results and is sufficient to cover all relevant aspects: general 1.Specific objective 2.Aim general 3.Consider 4. Actual and projected key 5.Tactical communication 6. Focal point for specific audience, evaluation and analysis of results can see a practical and full implementation and details of this scheme in a real case in my book Crisis Management Manual:? Living With A Corporate Scandal In The Media Without Being An Expert?. You can read more details Though these topics visit the communication strategy will be one level of the institution, the various interests of different audiences with whom they have suggested a specific program of public relations. The objectives of positioning are the same for all audiences, but in the practical application might be multiple variables. So, to help in the writing and the focus of your annual communications strategy, we shall see in detail what aspects should be taken into account to maintain good relations with each of the various public corporations.